Email marketing is a cost effective way to stay in touch with customers and grow your business by word-of-mouth. When used correctly, you can keep customers aware of new products and educate them on the ones they already use adding value to your business relationship. There are a few things to keep in mind when creating these messages and I found a great article on the Lyris website that gives a quick overview of best practices to keep in mind when creating and sending. Click below to read the article: The Ten Most-Ignored Email Best Practices Following best practices ensures continued readership and further opt ins. With every marketing effort customize as much as possible to your customers buying interests and analyze, analyze, analyze to track click though and opt-outs. No marketing effort is worth doing with out a tracking mechanism in place. Some great email management tools are listed below: www.ConstantContact.com www.iContact.com http://www.campaignmonitor.com/ Happy Marketing! :: :: :: :: :: :: :: :: :: :: ::